Video and audio content have undisputably become the number one form of content consumed, liked and shared online in recent years. Barely a week passes with out a new set of reports demonstrating what anybody with a smartphone, laptop or computer, already knows. We all have been watching video and listening to podcasts.
Why?
- Technology: Bigger, brighter screens on smartphones and tablets, high speed always-on connections and much better mobile cameras. Most new smartphones now film in 4K.
- Time: It’s quicker to watch a 60-second video teaching you how your brand-new gadget works than it is to read the manual. This also is true for (blog) articles vs. podcasts, news, entertainment, etc. Audio/Podcasts can be consumed while driving, jogging, eating, relaxing, etc.
- Education: Video is now the go-to content source because it makes teaching new skills like cooking, webdesign, etc. very easy, quick to understand and vivid.
- Engagement: Video and Podcasts have higher rates of audience engagement than any other form of online content. People don’t want to read a lot of text on their phone, they may be annoyed by interruptive ads and also have no interest in old style marketing information. We are in a visual age and people want to be amused, stimulated and enlightened in a visual format.
“Video is a mega trend on the same order as mobile“, according to Mark Zuckerberg. Online video is the choice of content to view online for all ages, all over the world.
How your company can benefit from this trend
By incorporating video and audio content into your digital marketing strategy, you can elevate your brand’s online presence, engagement, and conversions.
1. Create Product Demonstrations and Tutorials
Develop informative and engaging product demonstrations or tutorials to showcase your product’s features and benefits. By visually explaining how your product works, you can address potential customer concerns and highlight the value your product provides, ultimately encouraging more purchases.
2. Use Video Testimonials and Case Studies
Showcase real-life success stories from satisfied customers through video testimonials and case studies. These videos build trust and credibility, demonstrating how your product or service has positively impacted others. This social proof can help persuade potential customers to choose your company over competitors.
3. Share Behind-the-Scenes Content
Humanize your brand by sharing behind-the-scenes videos that offer a glimpse into your company culture, team members, or manufacturing process. This type of content helps build an emotional connection with your audience, fostering brand loyalty and encouraging repeat business.
4. Incorporate Video in Email Marketing
Embed videos in your email marketing campaigns to boost engagement, click-through rates, and conversions. Video content can help convey your message more effectively, pique recipients’ interest, and entice them to take action, such as visiting your website or making a purchase.
5. Utilize Live Video Streaming
Take advantage of live video streaming on platforms like Facebook or Instagram to host Q&A sessions, product launches, or webinars. Live streaming allows you to interact with your audience in real-time, answer questions, and address concerns, further building trust and enhancing customer relationships.
6. Optimize Videos for SEO
Ensure your video content is optimized for search engines by using relevant keywords in video titles, descriptions, and tags. This will help improve your video’s visibility in search results, driving more organic traffic to your website and increasing the likelihood of conversions.
7. Run Video Ads on Social Media Platforms
Invest in video ads on platforms like Facebook, Instagram, or YouTube to reach a broader audience. Targeted video ads can help attract potential customers who may be interested in your products or services, ultimately increasing your revenue and profits.
8. Collaborate with Influencers and Content Creators
Partner with influencers or content creators within your industry to create sponsored video content. This strategy can help you tap into their established audience, boosting brand awareness and driving potential customers to your website.
By incorporating these strategies into their marketing efforts, small and medium-sized companies can effectively use video content to increase revenue, boost profits, and establish a strong online presence.
Boost Your Business Revenue and Profits with Video and Audio Content – Let Us Help You!
Take the first step towards boosting your revenue and profits today – contact us to learn more about how our agency can help you create and distribute high-quality video and audio content that takes your business to the next level.
With our expertise in content creation and distribution, we can help you create engaging and informative videos and podcasts that resonate with your target audience. We’ll work closely with you to develop a strategy that fits your business goals and budget, and we’ll handle all aspects of production, from scripting to editing.
Don’t let the fear of the unknown hold you back – let us be your partner in success. We’ll help you spread your content to the right channels, grow your audience, and increase your sales.
