How to Use Analytics to Understand Your Audience

How to Use Analytics to Understand Your Audience

Knowing your audience is essential for any successful business, and analytics can help you get there. As an analytics content strategist, I’m here to tell you that using data to understand who your customers are, how they behave, and what they want will give you the...
Video & Audio Content Performs Better than Text

Video & Audio Content Performs Better than Text

Video and audio content have undisputably become the number one form of content consumed, liked and shared online in recent years. Barely a week passes with out a new set of reports demonstrating what anybody with a smartphone, laptop or computer, already knows. We...
How to find your best customers

How to find your best customers

As an entrepreneur, you know that your best customers are the lifeblood of your business. But how do you identify those customers who are most invested in your brand and products? While repeat purchases are certainly a key indicator of customer loyalty, there are...